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THE REFORM RX STORY


Yvette has been in the pilates industry for 15 years, honing her craft around the world while working on every piece of pilates apparatus. Yvette has led the RX design process by adding what the industry has been missing, and refining the aspects that already existed and evolving them into what has become the world’s first smart reformer and a sleek piece of art for the home.

Neal has launched Reform RX from an idea to a concept to a product. Neal began the process of finding the right RX designer in 2018 and since then has guided all aspects of the business, including patent lodgement, product design and strategy.

Yvette McGaffin
Yvette McGaffin
ceo
Neal McGaffin
Neal McGaffin
Managing Director
Joanne Liggett
Joanne Liggett
Operations Manager
Emma Huffam
Emma Huffam
Brand & Marketing Manager
Austin Owens
Austin Owens
Engineering & Product Design
Elio Giordano
Elio Giordano
Snr. Product Designer
Dan Alenaddaf
Dan Alenaddaf
Manufacturing & Supply Chain
Steven Goltman
Steven Goltman
Commercial Strategic Partnerships
Josh Hancock
Josh Hancock
E-COMMERCE